The main purpose of this typeface popularity is the creativity and uniqueness in its design.
As this typeface became widely famous because of its use in many campaigns and especially in Obama’s hope campaign this was the day this font is it on the peak. This is known for its use in the adobe and font generator function. There is really a fewer number of people that would know the fact that Gotham is one of the most popular typefaces in the fonts industry and most of the web designers love to use this font in their projects.
